The Benefits of 360 Virtual Tours for Real Estate Listings

In today’s fast-paced digital world, the real estate industry is evolving rapidly. Gone are the days when potential buyers had to visit multiple properties in person to make a decision. With the rise of online listings, 3D virtual tours have emerged as a game-changing tool. But how exactly can they benefit your real estate listings? Are you looking to capture more buyer interest? Do you want greater leads from interstate or internationally? How can a 3D tour improve your property’s visibility online? These are just a few questions many real estate professionals and owners are asking.

Firstly, let’s start with the basics.

What is a 360 virtual tour?

A 360 virtual tour is a simulation of an existing location composed of a sequence of 360-degree images. It allows users to experience a space from all angles, making them feel as if they are standing inside the property. These tours are often interactive, allowing viewers to click through different areas of a space to get a complete view of the property. The tours are typically hosted on platforms like Matterport, which provide a seamless and immersive viewing experience for potential buyers. Which leads us to the next question:

What is Matterport?

Matterport is the industry standard for 360˚ virtual tours. It’s a platform for creating, processing, and delivering highly accurate and immersive virtual tours. In addition to offering software solutions, Matterport also manufactures specialised cameras to document the built environment in stunning detail. The platform provides an intuitive, interactive user experience—allowing users to even take measurements directly within the virtual tour as they explore the space. This makes it ideal for both real estate listings and client engagement.

Now that we’ve covered off the basics, below, we explore the key benefits of incorporating 3D virtual tours into real estate listings

1. Increased Engagement and Interest

3D virtual tours provide an interactive experience, allowing potential buyers to navigate through a property at their own pace. Unlike static photos or videos, buyers can explore every nook and cranny, zoom in on details, and truly get a feel for the layout. This immersive experience captures their attention and keeps them engaged longer, leading to a deeper connection with the property. Analytical data can extracted for full reporting.

2. Expanded Reach

With 3D tours, prospective buyers from anywhere in the world can view a property without ever stepping foot inside. This is especially beneficial for international buyers or those relocating from different states. By providing access to a virtual tour, sellers can widen their pool of potential buyers, leading to more interest and, ultimately, quicker sales.

3. Time-Saving for Agents and Buyers

In-person property tours can be time-consuming for both real estate agents and buyers. 3D virtual tours streamline the process by allowing buyers to “visit” multiple properties online before deciding which ones to view in person. This eliminates wasted time on unsuitable properties and enables buyers to focus on those that truly match their needs.

4. Higher Quality Leads

When buyers have access to a 3D tour, they can make more informed decisions about whether a property meets their criteria. By the time they reach out to schedule an in-person viewing, they’re likely already highly interested and motivated. This means that the leads generated from listings with 3D tours are often more serious and likely to convert into actual buyers.

5. Stand Out from the Competition

In competitive real estate markets, standing out is crucial. Listings with 3D virtual tours attract more attention and leave a lasting impression. When buyers have the option to explore a property in 3D, they are more likely to remember it compared to traditional listings with just photos and text descriptions.

6. Boost Buyer Confidence

Buying a home is one of the biggest financial decisions a person will make. 3D virtual tours offer transparency, allowing buyers to thoroughly explore every part of a property. This leads to increased confidence in their decision-making process and reduces the likelihood of surprises or dissatisfaction after purchase.

7. Effective Remote Selling Tool

For real estate agents managing sales remotely or to capture interest of clients who are unable to make a physical inspection, 3D virtual tours offer a practical solution. Without needing to meet face-to-face, agents can present properties in their best light, keeping the sales process moving forward efficiently. Interstate and international sales are on the rise in SE Queensland especially in Brisbane and Gold Coast, be better prepared for these potential leads from afar.

8. Showcase Unique Property Features

With 3D virtual tours, it’s easy to highlight unique features of a property that might not be as noticeable in static photos. Whether it’s custom architecture, spacious rooms, or beautiful natural light, these tours help buyers fully appreciate the property’s best attributes.

9. Save on Marketing Costs

While the initial cost of setting up 3D virtual tours might seem higher than traditional methods, the long-term savings can be substantial. These tours provide continuous access to the property, reducing the need for multiple in-person showings and open houses. Plus, with the ability to share virtual tours online, across social media, and on real estate platforms, the marketing reach is maximised without the need for repeated efforts.

10. 24/7 Open House Availability

One of the biggest advantages of 3D virtual tours is that they serve as a 24/7 open house. Buyers can view the property anytime, from anywhere, making it incredibly convenient for those with busy schedules. This flexibility ensures the property is accessible to a wider audience, even outside regular viewing hours.

Conclusion:

3D virtual tours are transforming the way real estate is marketed and sold. They offer an immersive, engaging, and convenient way for buyers to explore properties, while also benefiting sellers and agents by expanding their reach and saving time. For real estate professionals looking to elevate their listings and attract more serious buyers, investing in 3D virtual tours is a smart move.

At VRD Tours, we specialise in creating high-quality 3D virtual tours and media for residential and commercial properties. Whether you’re looking to make your listings stand out or provide a more interactive experience for potential buyers, our team is here to help. Contact us today for our competitive pricing and to learn more about how we can take your real estate marketing to the next level.

Our Services